Thursday, August 25, 2011

What is Your Resume REALLY Saying?

Not sure if your resume is a winner or a loser?

If you're a business professional needing to earn $50K+ please complete all required* fields below to begin. You'll learn if your resume is on target and how you can partner with a professional writer to revamp your resume. Get started now and find your next job faster!

Have you had an interview lately?

Maybe it’s time to take a good look at your resume.

In tough economic times employers have to be selective about their hires and you have to stand out in the crowd.

Your resume is the first thing an employer will see. It's true - you never get a second chance to make a first impression. To employers, your resume is your first impression. It must tell a compelling story about your career progression, highlight your accomplishments, focus on your strengths and reflect your personal brand. If it doesn't do all these things, you will be ignored.

Want Your Old Job?

If you've been laid off and your former employer is hiring again, you might see the news as a chance to get back to work at your old firm. But first it's important to consider whether it's a good idea—and whether the skills you bring are what the company needs now.

The odds of getting an old job back are good if you were let go simply for budgetary reasons and the company outlook has been improving.

But before you get too excited about trying to return, do a self-assessment—and be honest. "Sometimes there is some selectivity in who is laid off," says Jerald Jellison, a professor of social psychology at the University of Southern California who specializes in the workplace. He recommends asking yourself whether you created any bad feelings when you left or while you were working at the company. Was your work up to par? Was your role valued in better economic times?

You also should consider whether or not you feel a renewed commitment to the work you'd be doing, says Mr. Jellison. "I liken it to returning to an old flame. Is it really a good idea? Do you really want to be there?"
What the Company Needs

Next, consider what the company will need as conditions improve. If you were a marketing manager, figure out how you could return with a new angle of attack that could help make the company more competitive. If you've enrolled in any courses or have time to sign up for a webinar that will bump up your skills, highlight these efforts in a cover letter.

Keep in mind that even if your old firm is starting to rebuild and your position—something like it—is resurrected, you might not get the job. Approach the application process and interview as if you were a new candidate. Fine-tune your résumé, do research that shows you haven't fallen behind on what the company has been doing, prepare for the interview and be ready to answer tough questions.

And before you apply, contact former co-workers who have kept their jobs to assess how things are now relative to when you were there. Get up to speed on any other news that can help you understand key personnel changes or staffing needs, says Ruth K. Liebermann, managing director of HR Insourcing in Boston. "Contact your former boss and let him [or her] know that you're interested," says Ms. Liebermann. "Tell your boss what new initiatives you plan to bring, with the benefit of hindsight, and what new energy you have coming back."
No Grudges

When you contact your former boss or human-resources department, assure them that you harbor no bad feelings about being laid off and are eager to return to work. If you're trying to persuade a new boss to bring you back, focus on your accomplishments and get references to back up your claims.

If there are no full-time positions available, consider asking to work on a contract basis. The pay is often higher and, though there are no benefits, the job may eventually transition into a full-time position.

Don't be discouraged if you get through the interview process and find out the job now pays less than you earned before. "You have to consider the market conditions," says Paul Glen, a management consultant in Los Angeles. "Everybody is taking pay cuts and losing benefits. That will change as the economy improves."

How to Get the Salary You Want

A tight job market might have taken away some jobseekers' leverage in a salary negotiation, but that doesn't mean they should roll over and accept the first offer, says New York-based executive coach Rabia de Lande Long. To get the top compensation possible—without putting a sour taste in your potential employer's mouth—take these steps.

1. Do your research.

It used to be hard to find out what your coworkers and other professionals in your industry get paid. But now, several resources have attempted to opened that black box, says Ms. de Lande Long. Salary.com and Payscale.com give salary ranges to expect based on a job seeker's position, location, and experience. Employees at the actual company you're applying to might have also posted their salaries at GlassDoor.com.


2. Don't give out the first number.

You'll be pressured to do this through the application process. "What's your salary requirement?" "What salary range are you looking for?" "What do you get paid now?"

Whatever you do, never give out the first number, says Ms. de Lande Long. If your answer is too high, you might not make it to the next stage. Too low, and an employer will either think you're not qualified or desperate. So, if possible, write "NA" on applications.

If you're pressured to say how much you make during the interview process, try giving your "total compensation," which many large employers will break out for you on the company's internal human resources website. If your current employer doesn't do that, just spell out your salary, benefits, bonuses, and anything else your current employer offers, says Decatur, Ga. career coach Walter Akana. If the new company doesn't offer some of similar benefits, the HR manager will know that your new salary would have to be bumped up to reflect that, he says.

If the interviewer still presses for a required salary, try giving a range of $15,000 rather than a specific number, Mr. Akana says.The low amount should be the minimum you'd be happy with and the high amount should be what would make you happy.

3. Don't lie.

"It's so easy to get someone in HR to verify a salary, even if they're not supposed to," says Ms. de Lande Long. Even if you make it to a job offer, the false salary could come out during a background check, which could result in an outright retraction of the offer or at least upset an employee's new boss. "And from that point onward, you might face trouble in negotiations not just with your new employer, but with everyone in your industry who has heard. Word gets around," says Ms. de Lande Long.

4. Don't take the first offer.

Most employers expect candidates to try to negotiate. So they leave room in the first offer for a raise, says Mr. Akana. If possible, try to arrange a face-to-face meeting with the hiring manager rather than someone in human resources. The hiring manager is more likely to be flexible, says Mr. Akana.

Say that you're flattered to have an offer and really want to join the team, but that there are a couple specific items that you're sure you could resolve if you put your heads together," says Mr. Akana. Despite the pressure on salaries during the downturn, a good rule of thumb is to ask for a 10% higher salary, says Ms. de Lande Long.

If the hiring manager says budget restrictions keep him from going as high as you'd like, it might be that the position is "graded" to be within a certain salary band by HR, says Mr. Akana. It's worth asking if the boss can ask the appropriate person for the job to be re-graded. The worst he can say is no.

5. Once that's locked in, go for other benefits.

Despite what you might have heard, many benefit packages aren't flexible, says Ms. de Lande Long. So, while it's worth asking, it might be difficult to modify the health plan. Your success in getting more vacation days depends on the employer, says Ms. de Lande Long.

Your potential boss might be hesitant to give you more days if it will make other employees think they're being treated unfairly. Instead, focus on things that are easy for the employer to provide, such as a work-from-home arrangement for one day a week, if the employer has made such arrangements in the past, says Mr. Akana.

If you still feel your package is too low, ask if it can be reviewed again in six months. "That way, you can show them that you're worth the money," he says.